Practical support to turn commercial priorities into results
The Commercial Improvement Programme is tailored consultancy support for manufacturing and engineering businesses ready to act on identified commercial priorities, from an agreed baseline through to implementation.
On this page
Built around your priorities, not a template
No two programmes are the same. Each is shaped around the priorities identified for the business, the capacity of the team and the quality of information available.
Every programme begins by establishing or validating the commercial baseline, so that effort goes to the right areas and progress can be measured against an agreed starting position.
Structure, review arrangements and scope are agreed with you. We do not prescribe a fixed cadence, and we do not promise specific outcomes in advance.
Areas a programme may address
- 01
Sales processes
Clarifying how opportunities are qualified, progressed and closed.
- 02
Pricing
Pricing discipline, discount control and margin visibility.
- 03
Customer segmentation
Focusing effort on the customers and markets with the strongest commercial potential.
- 04
Forecasting
Pipeline and forecasting practices management can rely on.
- 05
CRM adoption
Making the CRM part of how the team works, rather than an installed system.
- 06
Account development
Structured plans for growing value within existing accounts.
- 07
Team capability
Commercial team structure, skills and capability development.
Typically appropriate when a business
- Already knows commercial improvement is required
- Needs support converting analysis into an actionable programme
- Lacks internal capacity or specialist capability to deliver change alone
- Requires coordination across sales, pricing, customers, people, data or systems
- Wants progress measured against defined commercial measures
What we will not do
- Apply a standard package regardless of need
- Commit to a fixed meeting cadence before scope is agreed
- Guarantee revenue, margin or growth outcomes
How progress is measured
Improvement only means something against a defined starting point. The programme keeps that reference in view throughout.
Agreed baseline
Progress is assessed against the established or validated commercial baseline.
Defined measures
The commercial measures that matter are agreed with management at the outset.
Structured review
Review arrangements are agreed with you and reflect the scope of the work.
Questions about the Commercial Improvement Programme
Do we need a Validated Commercial Baseline first?
Every programme begins by establishing or validating the baseline. Where one already exists it can be reviewed and built on; otherwise it forms part of the programme's early work.
Is there a standard programme structure?
No. Each programme is tailored to the business. Areas of focus, review arrangements and scope are agreed with you before work begins.
Can you guarantee results?
No. We measure progress against an agreed baseline and defined commercial measures, but we do not guarantee specific outcomes.
Do you implement CRM systems?
The focus is adoption: helping the team use the CRM to support sales processes, forecasting and account development. Any system work is discussed as part of scope.
How do we understand the likely investment?
Request the Commercial Services & Investment Guide through the service enquiry. We review your circumstances and respond with a tailored proposal where appropriate.
Discuss the Commercial Improvement Programme
The enquiry form on the Commercial Performance page opens with this route preselected. Fox Healey reviews the information supplied before confirming the appropriate scope.
Request a Commercial Improvement ProgrammeWant the Commercial Services & Investment Guide? Mention it in your service enquiry. We review each request and follow up with the guide and a tailored proposal where appropriate; it is not sent automatically.